Estate and Lettings Agency – the Third Way
As far as members of the public are concerned, there are only two models of estate and lettings agency.The traditional & expensive model with a shop on the High Street or the new online agent, doing everything remotely and charging peanuts.
But there is a third business model which is taking hold in some areas and that’s the Home Agent.
Basically, the Home Agent works from an office in their home or garden thus reducing their running costs by around 50% (or more) compared to the traditional High Street agent. But because they are local, they can give the same local accessible service that a High Street agent can give.
The reduced running costs are passed on to their clients. Hence a win-win scenario:
Professional, local & face-to-face service but at a much reduced price
a) the agent’s shop window;
b) the local newspaper;
c) the For Sale/To Let board
So to get the detailed information about a house, you had to go into the agent’s shop and get a copy of the printed details.
Now, ALL of this detailed information is available in a few clicks via property portals such as Rightmove.co.uk. And it seems that almost 90% of buyers and tenants first find out about that dream property in this way.
So, in 2014, the extensive use of the internet, social media, smart-phones and cloud technology mean that the High Street shop and its equally outdated accomplices, the printed details and the newspaper advert, no longer have much to do with selling or renting your property. The internet now rules!
Yes, they’re a great brand advert for the agent but why should their clients – remember them? Yes, they’re the ones who pay – why should they have to pay huge fees at least half of which are to cover the running costs of the shop, printed details and newspaper ads?
It’s so last century!!
So Sellers and Landlords, ‘Move with the times’! Stop paying for stuff you don’t need anymore. Seek out a Home Agent and give yourselves that win-win scenario: 'Online prices with High Street service'
Seek out Cass Properties - go on! You know you want to

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